John Snedden, DDS, CEO
Dr. Snedden's expertise is in dental whitening and oral care products. He has assisted hundreds of companies in the design of functional whitening products for both the professional and retail markets. He has also lectured on tooth whitening in the United States, Canada, Mexico, Central America and Europe. He holds multiple patents, with multiple patents pending, on both oral health care products and disposable unit dose delivery systems.
As CEO, Dr. Snedden currently works on long-range business development, R&D
and acquisitions.